Have you ever thought about changing your job completely? That’s exactly what Susan Anne Povich did! She started her career as a lawyer but later followed her love for Maine lobster rolls.
She and her husband opened Red Hook Lobster Pound, a food truck in Red Hook, Brooklyn, where they serve the best lobster rolls in America. They didn’t know much about running a food business at first, but with hard work and passion, their lobster food truck became very successful.
Today, Susan Anne Povich is known as the queen of lobster rolls. In this post, we will learn how she turned her life aroundmakes her rolls so special!
Biography of Susan Anne Povich
| Attribute | Details |
| Full Name | Susan Anne Povich |
| Born | [Birth Date not publicly available] |
| Profession | Entrepreneur, Co-owner of Red Hook Lobster Pound, former Lawyer |
| Education | Law Degree (specific institution not mentioned) |
| Career Before Lobster | Corporate Lawyer |
| Business Started | Red Hook Lobster Pound, 2009 |
| Location | Red Hook, Brooklyn, New York |
| Famous For | Maine lobster rolls and being the owner of an award-winning food truck |
| Signature Dish | Maine lobster roll |
| Family | Married to Ralph Gorham (Co-owner of Red Hook Lobster Pound) |
| Business Philosophy | Focus on sustainability, quality, and family-run food business |
| Awards | Recognized as best food truck in America (2013) |
| Expansion Plans | Future expansion into new cities and locations |
| Website | Red Hook Lobster Pound Website |
The Journey of Red Hook Lobster Pound: How It All Started?
In 2009, Susan Anne Povich and her husband, Ralph Gorham, embarked on an exciting adventure that would change their lives forever. They started Red Hook Lobster Pound, a food truck based in the Red Hook neighborhood of Brooklyn. But this wasn’t just any food truck.
They set out to offer New Yorkers a taste of Maine lobster rolls, which were hard to find in the city at the time. Their venture began with a small, simple idea: bring authentic, fresh Maine lobster to New York in the form of a gourmet lobster roll.
They had no experience in the food truck industry, but their love for Maine-style seafood and simple lobster recipes inspired them to try. At first, business was slow. They faced the usual food truck challenges such as getting the word out, competing with other street vendors, and figuring out how to source quality seafood.
But, as time went on, the Red Hook Lobster Pound food truck gained a loyal following. Word spread, especially after the truck was featured in some popular media outlets. It wasn’t long before they earned recognition as one of the best food trucks in America.
Their lobster roll ingredients were carefully selected, focusing on fresh, sustainably sourced Maine lobster, and their menu was kept simple yet effective, offering the perfect balance of flavors. The lobster roll with mayo became their signature dish.
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From Law to Lobster: Did You Have Any Prior Experience with Lobster Rolls?
Before Susan Anne Povich became a lobster queen, she had a successful legal career. She spent years in corporate law, working long hours at a law firm, far removed from the world of lobster rolls. So, when she decided to leave her law career behind, she had no formal experience in the lobster business. This transition is what makes her story so remarkable.
Susan Anne Povich didn’t have a culinary school education or prior knowledge of the lobster food truck culture. Instead, she immersed herself in Maine lobster roll recipes, learning everything from lobster sourcing to cooking for a crowd.
Susan and Ralph didn’t just hire chefs to help; they rolled up their sleeves and learned the ropes themselves. They spent countless hours researching the best ways to bring authentic Maine lobster rolls to the streets of New York, even traveling to Maine to meet local lobster fishermen and learn about sustainable lobster sourcing.
In the end, Susan Anne Povich’s decision to leave law and dive into the food business paid off. She took risks, but her passion for gourmet lobster rolls and commitment to quality gave her the foundation for a thriving business.
Red Hook Lobster Pound: Number One Food Truck in the Country
By 2013, Red Hook Lobster Pound was ranked the number one food truck in the country. This recognition didn’t come overnight. It was a combination of hard work, great food, and excellent food truck marketing. Their lobster roll quickly gained a reputation for being one of the best in the city, and it wasn’t just locals who took notice.
Food critics, bloggers, and media outlets began highlighting the truck, giving it the exposure it needed to reach a larger audience. The truck became a fixture at food festivals and special events, cementing its status as a leading seafood food truck.
Fans of the truck would line up for a taste of the signature lobster rolls. They became especially popular among tourists looking for an authentic lobster experience in New York.
Susan and Ralph were careful not to compromise on quality. The focus remained on fresh Maine lobster, locally sourced when possible, and a simple yet effective food menu that focused on delivering the best lobster rolls in a quick, easy-to-eat format.
A Lawyer Turned Lobster Queen: Susan’s Reinvention Story
Susan Anne Povich’s culinary reinvention is a powerful example of how you can turn your passion into a successful business. She went from a legal career to the food industry, a move that many might see as risky, but one that ultimately led to her finding entrepreneurial passion.
Starting a lobster business from scratch, with no experience, was a leap of faith. But Susan had something most entrepreneurs need, resilience and dedication. Her transition was more than just a career shift; it was a complete reinvention of her life.
As a family-run food business, Red Hook Lobster Pound became a true reflection of Susan’s values, family, authenticity, and quality. She not only had to learn the ins and outs of running a small business but also become a savvy marketer, understand food truck customer loyalty, and create a unique lobster roll recipe that stood out in the crowded New York food scene.
Susan Anne Povich story is one of culinary entrepreneurship at its finest. By focusing on customer satisfaction and sourcing the best possible ingredients, she turned a simple idea into a successful food business that still enjoys small business growth.
Striking a Balance: How Susan Juggles Business with Family Life?
One of the biggest challenges Susan faced was finding the right balance between work-life balance for entrepreneurs and the demands of growing a food business. Running a family-friendly food business like Red Hook Lobster Pound meant involving not just her husband but also other family members in the business.
While they were both deeply invested in the company’s success, they also had to find time to nurture their personal relationships and raise a family. Susan Anne Povich learned to delegate tasks and build a strong team of employees who helped manage the day-to-day operations of the food truck.
This allowed her to focus on strategic decisions and future plans for the business. Her ability to strike this balance has been key to her ongoing success and an inspiration to other entrepreneurs looking to manage both business and family life.
The Signature Lobster Roll: What Makes Red Hook’s Stand Out?
The secret behind Red Hook Lobster Pound’s success lies in their signature lobster rolls. It’s not just about the Maine lobster, although that’s a key component but also the lobster roll ingredients and the love and care that goes into crafting each sandwich.
Susan Anne Povich and Ralph worked hard to perfect their Maine lobster roll recipe, ensuring it was not only delicious but also sustainable. The rolls are made using fresh, locally sourced lobster meat, a perfectly toasted buttered bun, and a light, flavorful dressing-often served with a generous side of Connecticut-style lobster roll or lobster roll with mayo.
Every ingredient is carefully selected to ensure a high-quality lobster experience that keeps customers coming back for more.
Susan Anne Povich’s Social Media Influence
| Platform | Username / Profile | Approx. Followers | Activity & Notes |
| @lobstahmama | ~981 | Active; shares family, travel, and food-related posts | |
| Susan Anne Povich | 20 – 129 | Two accounts found; minimal activity | |
| Not found | – | No verified account | |
| Not found | – | No verified account | |
| TikTok | Not found | – | No verified account |
The Future of Red Hook Lobster Pound: What’s Next for Susan Anne Povich?
Looking ahead, Susan and Ralph are focused on expanding their brand. They are planning to open more locations across the country and are even considering new food trucks. But they are committed to growing their lobster business without losing sight of their roots.
Expansion is part of their plan, but it’s important to them that they maintain the authenticity of the food and the family business dynamics that have made Red Hook so successful.
As trends in the food truck industry evolve, lobster food truck culture is growing. Lobster roll variations and new menu items are part of their plan for the future.
In addition, they want to continue focusing on sustainable lobster sourcing to ensure that their success doesn’t come at the expense of the environment.
Susan Anne Povich Net Worth Breakdown
| Year | Estimated Net Worth | Notes |
| 2021 | ~ $5 million | Widely reported in bios from 2023–2024 |
| 2022 | ~ $5 million | Same as above |
| 2023 | ~ $5 million | Same as above |
| 2024 | ~ $5 million | Included in multiple 2024 biographies |
| 2025 | $500,000 (single source) | Based on a Gale/ULoop biography published ~May 2025 |
FAQs
* How did Susan Anne Povich learn to cook lobster rolls?
Susan didn’t have a culinary background, but she learned through research, visiting Maine, and working closely with local chefs to perfect her lobster roll recipe.
* Does Red Hook Lobster Pound offer any vegetarian options?
Currently, their main menu focuses on Maine lobster rolls, but there are occasional special menu items that cater to other dietary preferences, including a vegetarian option.
* What’s the most popular item at Red Hook Lobster Pound?
The Maine lobster roll is by far the most popular dish, with customers often calling it one of the best lobster rolls in America.
* How does Red Hook Lobster Pound ensure sustainability?
The truck focuses on sustainable lobster sourcing, ensuring the lobster comes from eco-friendly, certified sources to protect marine life and support local fishing communities.
* What’s the biggest challenge Susan faced when starting her food truck?
One of the biggest challenges was learning the food truck business from scratch and figuring out how to stand out in a crowded food scene in New York City.
* Does Susan Anne Povich plan to expand Red Hook Lobster Pound further?
Yes, Susan has plans for Red Hook Lobster Pound expansion into new cities and locations, while still focusing on maintaining the quality and authenticity of their lobster rolls.
Conclusion: The Legacy of Red Hook Lobster Pound
Susan Anne Povich showed us that it’s never too late to change careers and follow your passion. She went from being a lawyer to running Red Hook Lobster Pound, a food truck that serves the best lobster rolls in America.
With hard work and dedication, Susan made her dream come true. Her journey is a great example of entrepreneurial passion and business reinvention. Today, Red Hook Lobster Pound is known for its gourmet lobster rolls, made with the finest Maine lobster.
Susan Anne Povich’s story teaches us that we can all make our dreams happen, even if it means starting something new. So, next time you enjoy a delicious lobster roll, remember Susan’s amazing lobster business journey!
I am a creative with over five years of experience in the showbiz industry. I have worked across various roles, contributing to both on-screen and behind-the-scenes productions. My passion for storytelling and visual arts now extends to my work as an author.
